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Denise Garcia


Tips for Finding a Good SEO Expert

If a website doesn’t show up on the very first page of search results, the then chances are that the potential customers may never know about the business existence. Without a doubt, a good search engine is critical to boosting visits to a website. This can lead to a heightened brand awareness translating into higher sales and vice verse profits. But what if a business lack the technical expertise and time to improve a business site’s SEO ranking? A SEO expert will help your business in more ways that you can imagine.

A good SEO expert


Most people with a limited industry knowledge can set-up a search engine optimization agency overnight and claim to be SEO expert. However, this doesn’t make them exzcxzcxzczcxperts in the industry. In fact, there are thousands of such SEO firms all over. However, the truth is that there are countless little things as well as several years of experience that are vital for an agency to be skilled in SEO industry.

Besides, every site needs an entirely different search engine optimization tactics to succeed. Therefore, it goes without saying that an SEO professional with some years of experience is well placed to scrutinize a website and prescribe a suitable remedial measure for the site to gain increased search engine traffic. Of course, someone new in the SEO industry might lack such an input

Reviewing the present and past clients

Asking for the list of past and current clients an SEO expert has worked with is perhaps the most viable step to kick off the search. A skilled, reputable and trustworthy SEO expert should be very open to sharing the list of its clients as well as contact information. The reference list can help one gauge the skills and effectiveness as well as verify the credibility and authenticity of an SEO company.

The fact is, most clients may not provide in-depth analysis, but all the same would be able to tell if they saw a positive search ranking impact. Most specifically in conversions as well as gaining an audience as a result of the consultant’s SEO’s efforts.

Adherence to search engine webmaster guidelines

A good SEO expert should strictly abide by the publicly posted webmaster practices. These best practices specifically prohibit twelve common crooked SEO tricks such as generating spammy content automatically, adding fake hidden links and text among other practices. Should an SEO consultant claiming to be expert fail to follow these stringent guidelines, the chances are that your website could easily be relegated to an extremely low search ranking, or worse be banned from search engine results forever.


Proven and quantifiable means of measuring the success To effectively gauge the success of a search engine optimization effort, there must be a yardstick to track how much traffic is being sent to a website and accurately pinpoint its origin. An SEO expert should be experienced enough in using search engine analytics to track improvement in a website; keywords searches used to find a site, the number of links from other sites driving traffic and so on.


Reasons To Have Marketing Automation As A Company

Marketing automation is the application of technology especially to the marketing department to make processes such as sending emails and operating social media channels automatic. It has truly revolutionized the marketing department. In case you have not embraced this, here are some of the reasons to have marketing automation as a company.

Marketing Automation

Reduction of costs

Every other company wants to increase their profits at very minimal costs. Marketing automation is a savior when it comes to cutting costs especially the staffing costs. It may need employment of onehjgghhhgghghffgfg person who will do what a whole team would be able to do. The person may be needed to just come up with the information needed to be sent then it can be sent out as personalized email on autopilot. At one can get more information on how to do this. These cutting of costs will ensure that the company has reduced how much they spend while at the same time ensuring that the sales activities bring in more returns.

Easy reporting

Reporting is necessary for accountability processes. Most organizations without marketing automation have closed end reporting. Marketing automation makes reporting easier hence the process of evaluation of performance is easy. One can easily retrieve data as opposed to following people to give out reports to be compiled which consumed so much time.

Aligning with the sales team members

Marketing automation has made it possible for one to get good leads to be used by the sales team at the right time. One can use lead scoring where representatives can log in sort their leads according to the scores. It also provides an avenue for measuring campaign channels.

Easy program running across many channels

The business will always take advantage to communicate with its clients from different channels. The problems come in when it comes to coordination of the various channels. For the marketing team alone it may be a hard task to do this. Using market automation helps in handling this coordination. The software can easily run campaigns on multiple channels. In addition to that one can easily measure the channel and the effort as well.

Personalized communication

We all appreciate getting a message that is specifically meant for us. Marketers do recognize this concept as well, but the implementation part is the most difficult. Use of market automation will help in filtering behaviors of the clients and trigger of messages that are behavior based. With the click of a button that one can select which people will receive what information that will be personalized to them. They can set various parameters including dates and even to what extent they can be informed.


ccgccggffgfdsssThis applies to mostly the startups. Efficiency is necessary when handling the marketing department. Using the market automation software one can easily clone a program so that they will not necessarily have to start from scratch to come up with such things. It will help in saving time and energy whenever there will be need to come up with something new. This also applies to the existing businesses as well.

The advantage is market automation can be used by all businesses irrespective of the industry they operate in.