On page optimization means the steps followed by an individual in optimizing the contents of their blog or website. This is basically done in order to get a higher ranking in the search engine which in turn instantly boosts the traffic in the blog or website. Different aspects, for example Title tags, meta descriptions and keyword search all fall under the same category, commonly referred to as On Page Optimization. Below are some techniques that can be followed in order to optimize a web or blog page.
1. Using competitive but low keywords in the title
This is an on page SEO technique. Keep in mind that the title of a particular post plays a very major role in the search engine techniques, therefore, the title should have less than 60 characters. However, the title should not be too short because in that case, the ranking will not be very good in the search engine, thus it should have at least forty characters. Repetition of the same keyword in the title tag should be avoided because although the blogger may think that repeating keywords will increase the ranking, the truth is actually the opposite. It affects the ranking.
2. Posting permalink structure
Ensuring that the URL is displayed in the correct form is a vital on page metric technique. Make use of the main keyword in the URL while at the same time avoiding the use of brackets, symbols, commas etc withing the URL. Instead, use dashes to separate the structure. These are referred to as good permalinks mostly supported by web browsers.
3. Using heading tags
Make use of heading tags to highlight different headings and important points. The title tag is usually set at H1 in word press, therefore, there is no need of using H1 tags anywhere else in the post or article. To break sections, use H2 and H3 tags instead. However, too many H2 and H3 are not allowed by Google. Avoid overusing them.
4. Unique and relevant meta tags
In each blog post or website, only the relevant meta description should be used. Use the target keyword in the meta description but avoid keyword spamming all the same. As much as the search engines pick out keywords, it is important to ensure that the blog or website visitors click on the link. Ensure therefore, that the meta description is related to the post and makes sense.
5. Internal linking
Place relevant link that relate to your post inside the blog or website. This is aimed at alluring readers to spend more tome on the page. Use a keyword as an anchor text in the process of interlinking, but be careful not to overdo it.