Marketing automation is the application of technology especially to the marketing department to make processes such as sending emails and operating social media channels automatic. It has truly revolutionized the marketing department. In case you have not embraced this, here are some of the reasons to have marketing automation as a company.
Marketing Automation
Reduction of costs
Every other company wants to increase their profits at very minimal costs. Marketing automation is a savior when it comes to cutting costs especially the staffing costs. It may need employment of one
person who will do what a whole team would be able to do. The person may be needed to just come up with the information needed to be sent then it can be sent out as personalized email on autopilot. These cutting of costs will ensure that the company has reduced how much they spend while at the same time ensuring that the sales activities bring in more returns.
Easy reporting
Reporting is necessary for accountability processes. Most organizations without marketing automation have closed end reporting. Marketing automation makes reporting easier hence the process of evaluation of performance is easy. One can easily retrieve data as opposed to following people to give out reports to be compiled which consumed so much time.
Aligning with the sales team members
Marketing automation has made it possible for one to get good leads to be used by the sales team at the right time. One can use lead scoring where representatives can log in sort their leads according to the scores. It also provides an avenue for measuring campaign channels.
Easy program running across many channels
The business will always take advantage to communicate with its clients from different channels. The problems come in when it comes to coordination of the various channels. For the marketing team alone it may be a hard task to do this. Using market automation helps in handling this coordination. The software can easily run campaigns on multiple channels. In addition to that one can easily measure the channel and the effort as well.
Personalized communication
We all appreciate getting a message that is specifically meant for us. Marketers do recognize this concept as well, but the implementation part is the most difficult. Use of market automation will help in filtering behaviors of the clients and trigger of messages that are behavior based. With the click of a button that one can select which people will receive what information that will be personalized to them. They can set various parameters including dates and even to what extent they can be informed.
Scalability
This applies to mostly the startups. Efficiency is necessary when handling the marketing department. Using the market automation software one can easily clone a program so that they will not necessarily have to start from scratch to come up with such things. It will help in saving time and energy whenever there will be need to come up with something new. This also applies to the existing businesses as well.
The advantage is market automation can be used by all businesses irrespective of the industry they operate in.
