If a website doesn’t show up on the very first page of search results, the then chances are that the potential customers may never know about the business existence. Without a doubt, a good search engine is critical to boosting visits to a website. This can lead to a heightened brand awareness translating into higher sales and vice verse profits. But what if a business lack the technical expertise and time to improve a business site’s SEO ranking? A SEO expert will help your business in more ways that you can imagine.

A good SEO expert

Experience

Most people with a limited industry knowledge can set-up a search engine optimization agency overnight and claim to be SEO expert. However, this doesn’t make them experts in the industry. In fact, there are thousands of such SEO firms all over. However, the truth is that there are countless little things as well as several years of experience that are vital for an agency to be skilled in SEO industry.

Besides, every site needs an entirely different search engine optimization tactics to succeed. Therefore, it goes without saying that an SEO professional with some years of experience is well placed to scrutinize a website and prescribe a suitable remedial measure for the site to gain increased search engine traffic. Of course, someone new in the SEO industry might lack such an input

Reviewing the present and past clients

Asking for the list of past and current clients an SEO expert has worked with is perhaps the most viable step to kick off the search. A skilled, reputable and trustworthy SEO expert should be very open to sharing the list of its clients as well as contact information. The reference list can help one gauge the skills and effectiveness as well as verify the credibility and authenticity of an SEO company.

The fact is, most clients may not provide in-depth analysis, but all the same would be able to tell if they saw a positive search ranking impact. Most specifically in conversions as well as gaining an audience as a result of the consultant’s SEO’s efforts.

Adherence to search engine webmaster guidelines

A good SEO expert should strictly abide by the publicly posted webmaster practices. These best practices specifically prohibit twelve common crooked SEO tricks such as generating spammy content automatically, adding fake hidden links and text among other practices. Should an SEO consultant claiming to be expert fail to follow these stringent guidelines, the chances are that your website could easily be relegated to an extremely low search ranking, or worse be banned from search engine results forever.

Proven and quantifiable means of measuring the success To effectively gauge the success of a search engine optimization effort, there must be a yardstick to track how much traffic is being sent to a website and accurately pinpoint its origin. An SEO expert should be experienced enough in using search engine analytics to track improvement in a website; keywords searches used to find a site, the number of links from other sites driving traffic and so on.